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Things About Google You Probably Didn't Know

...Google is the only multi-billion-dollar company in the world that is also a spelling mistake. Back in 1997 its co-founders, Larry Page and Sergey Brin, were graduate computer science students at Stanford. They were working on an insanely cool new search engine, they wanted to incorporate it as a company and they needed to find a name. A fellow student suggested they use the name given to what is the largest number: google. They looked up the name on the internet, found that it wasn’t taken and registered their brand-new brand, The next morning they found that the reason why the name hadn’t been taken was because it should be spelt googol — and that had, of course, been bagged.

Lesser men might have considered that a bad omen, but Page and Brin are not bad omen kind of guys. The Wallace and Gromit of the information age, they are now worth more than $10 billion each.

Google does not search the internet. If it did, the internet would grind to a halt under the strain of all the searching taking place, because Google alone (not to mention the competition) makes upwards of 100m searches every day. Instead the program searches a copy of the internet downloaded onto its own computers. A full circuit of all the web pages in the world takes roughly a month, which is why the information on Google is often a few days old.

Having copied the internet, it then indexes it by charting every word on a web page, where it stands in relation to other words, whether or not a word is listed in a title, whether it is listed in a special typeface, how frequently it is listed on the page and so on. There are more than 100 of these criteria and Google gives a numeric weight to every one of them. When a query arrives — which it does at the rate of many times every second — Google searches the index and lists pages in order of relevance, usually within half a second or so.
Even if you didn’t know a thing about computers, you could tell this involves a truly scary amount of computational power. When the program was conceived, Page thought he would be able to download an entire copy of the internet to his own PC. That turned out not to be the case: Page and Brin ended up having to scrounge, cadge, rustle up and “borrow” every scrap of computational power they could find at Stanford to gather the necessary data.

What they learnt in the process became one of their great strengths. Google does not run on huge expensive mainframe computers, but on a large number of bog-standard over-the-counter PCs. When one breaks, it is replaced. Without their experience in student bodging, the founders of Google would never have learnt how to put together a computer cluster that combined such replaceable simplicity with such computational muscle.

Traffic to the site grew at great speed, all without a cent spent on marketing. Google managed to build a huge business through small ads. Next time you do a search on Google, have a look at the “sponsored links” on the right of the results. These are paid advertisements. The ads have been bid for by people who bid for specific words, or combinations of words: 75 cents for “digital camera”, but $1.08 for “digital cameras” (because people who click on the plural are more likely to buy).

Google’s ads are so effective at generating income because they tap directly into the intentions of people looking for things. An ad in any normal medium is, to a degree, a form of broadcasting: it will appear in front of many people who have no interest. The Google ads appear only in front of people already looking for the thing they are advertising; this is something nobody foresaw about the internet, that its “killer app” (killer application) was the ability to find services and information. The received wisdom in the business was that a search was a “commodity”, something it was simple to buy from the cheapest provider. In disproving that, Google showed that it was wired straight into the global id.

Is Google a good thing? The geek in me wants to say yes. It has certainly made finding information incomparably easier. Some of the information is even true . . . Actually, that’s not fair, but a lot of what is on the net is false and the Google-derived mistake is something you now notice. One example occurred on the death of Hunter S Thompson when several newspapers shared with us President Richard Nixon’s opinion that “Hunter S Thompson represented the dark, venal and incurably violent side of the American character”. Except Nixon didn’t say that about Thompson; Thompson said it about Nixon. But a site giving the line the wrong way round was the first one up on Google.

Despite such glitches, Google is invaluable. I’ve used it on a more or less daily basis for the past five years. Google Scholar, which searches academic papers, is very useful. The powerful calculator feature will do advanced maths as well as highly practical things such as converting square feet into metres. Google News terrifies conventional news organisations. Google Earth isn’t particularly useful but it is brutally cool: you begin with a satellite view and gradually descend to Earth, homing in with a level of detail which can give you a view of your own house (or a secret military installation). Froogle, the shopping search service, has a feature which chills the blood of conventional retailers: when you see something you want to buy, you can text its name to 64664 and Froogle will text back the best price it can find.

Technologically, Google is an amazing thing. As for whether it is a good thing, that depends on what happens next. A strength of the firm — its rootedness in graduate student nerd culture — is also a weakness in the form of a certain arrogance. Google Book Search, its plan to scan all the world’s books, sounds ambitious, to put it mildly, but Google has the resources and determination to do it. It is digitising millions of books and is already providing access to out-of-copyright volumes. It also started digitising copyrighted books in the United States until it was stopped by a lawsuit from the American Association of Publishers.

The plan is not simply to give the books away: although the whole book will be scanned and stored, only specific fragments of text will be displayed. It will be the best shop window for obscure texts. Besides, isn’t the company policy “Don’t be evil”? But to publishers there is something outrageously hypocritical about the contrast between Google’s ferocious protection of its own intellectual property rights and its contempt for everyone else’s. What ’s to stop Google giving free online access to the books once they are scanned? At the moment Google says it has no intention of providing access to this content; but why should anybody believe it? This is why Google’s activities in China have the potential to be such a disaster for the company. So far everyone who has invested in Google has made out like the proverbial bandit; but one day the share price will drop and people who have bought shares will find they have lost money. It is then that Google’s leaders will come under pressure to find some uses for that goldmine of personal data.

As for privacy in relation to governments, the company’s existing privacy policy says that “we may share information” if “we conclude that we are required by law or have a good faith belief that access, preservation or disclosure of such information is reasonably necessary to protect the rights, property or safety of Google, its users or the public”. You don’t have to be Diogenes the Cynic to think that this gives Google the latitude to do pretty much whatever it wants.

Google is cool, but Google has the potential to destroy the publishing industry, the newspaper business, high street retailing and our privacy. Not that it will necessarily do any of these things, but for the first time, considered soberly, they are technologically possible. The company is rich and determined and is not going away any time soon. It knows what it is doing technologically; socially, though, it can’t possibly know and I don’t think anyone else can either.
The above was originally by:
John Lanchester who is the author of The Debt to Pleasure. This is an updated version of an article that appears in the London Review of Books (

Whether you like google or not, they're definitely the "Alpha-Company" of their field. Chances are: you've either used google or you've used a google technology. But just to keep things balanced, I've included -on this site- a search engine that displays google results and its #1 rival yahoo's results side by side......just type in a search querry in the box below or near the top of this site where you see "Twingine Search" and you'll see what I mean. Search& Enjoy!

Getting Off Of Auto-Pilot And Becoming Free ......

The following is an excerpt from Ross Jeffriesan inventor of the most successful technology for connecting with women(as well as with others) and also one of the masters of NLP--Neurolinguistic Programming-the new science of achievement:

As I have said over and over, one of the major keys to living
the life of your dreams is...

.......Recognizing and Getting Off Of Auto-Pilot!

Remember, most people are walking around IN TRANCE. And even more
importantly, the trances they walk around in...trances of fear..of
limitation...of doubt of lack....

..............Really Do Not Serve Them!

Actually, these trances DO serve someone. They serve the "power
structure" that profits and feeds off of a society of weak, programmed,
obedient and fearful robots, who will look to the "authorities" on how to
live an "ok" life.

Getting Off Of Autopilot..Now..Today!

One of the big pieces of getting off of autopilot and having
real choice, is becoming aware of your fixed paterns of perception,
response, action, etc.

To develop this "meta" awareness is a powerful tool to peel away old,
trapped ways of thinking, acting and responding and believing. It makes
it MUCH easier to move up ANY learning curve for any skill set.

You see, technical skill IS important. But many people offer fairly
good models for technical skill(how to sell, how to seduce, how to get
fit, etc) in different areas of life, yet few people get real changes or
the huge leaps they want from following this advice.

Sometimes, the advice is lacking(as is the case with my rip-off,
cheap-jack, bullshit imitators and "competitors")

But just as often, even with good "advice" and good model for new
technical skills, the person trying to follow this advice has a bigger
problem: they want to really change an area of life that has been deeply
emotionally challenging, evoking lots of fear, self-doubt, personal
limits etc.

What can often happen is that the new advice, new skills, new ways of
thinking, feeling, acting and believing are filtered THROUGH the old
emotions, experiences, beliefs, etc

This means that people seldom consistently will act out the new skills
from the right frame of mind. They will be fighting themselves, their
old habits, tendencies, etc.

A metaphor I use is, if I give you a pair of glasses dipped in dog
shit, EVERYTHING WILL LOOK BROWN. That is why methods that assist in
building clear, unfettered awarness can help us keep old responses, beliefs,
behaviors, choices at bay and "in the freezer" LONG enough for new way
to take hold, and long enough for us to move up new learning curves
because we can see the new skills, beliefs, responses THROUGH CLEAR EYES

This is doubly necessary when the new ways are very different from the
old ways and require major shifts. Remember, the further something
stands from how you are used to acting, thinking, feeling and believing,
the greater the chance for HUGE leaps. Also, the greater the chance for
old ways to leap back up, unless you have a practice and discipline to
deal with them.

I'll say that again: practice and discipline. Onward... Anything you
do to bring your habitual patterns into your awareness(without anger,
fear or reaction) is useful. This is why I am challenging you to go from
one extreme to another and to pay attention to flows of feeling that
trigger all of it; the awareness of feeling flow is key to knowing when
you are slipping into old patterns of behavior and is also key to
designing in NEW ones!

How To Use Breath And Energy To Immediately Set You Free!

Does this make sense? Now, here is the next exercise to do: As you
know, I talk alot about a spot on the body located about 2-3 inches below
the navel, between the navel and the public bone. If you've studied any
martial arts, occult or "esoteric" disciplines, this spot is called
different names: the kanda, the t'an t'ien, the hara, etc. Without
getting into intricate explanations, you just need to view it as a major
power center in the body and a major awareness center as well. So....stand
upright. Feet planted about 2 feet apart. Take a deep inhale, and as
you do, imagine the breath is moving in a soft line of energy feeling
down the front of your body and swirling in the t'an t'ien. It doesn't
matter if it is clockwise or counter-clockwise. Find out which works best
for you.

Exhale by pulling your belly toward your spine and as you do, send
strong line of energy from the small of your back up the center of your
spine, out through the top of your head.

(By the way, you can go to the website and see a free video that will
show you exactly how to do this...

Click that link. Scroll down the page to the second to the last
video. You will see me demonstrating this with myself and teaching it
to a student.

And if you want to learn more about doing this, I highly recommend my
Fear Into Charisma video/DVD. Just click here to find out more:

that are now just considerations that you can actually put aside? Don't
try to MAKE this happen..just notice if it does?

What patterns of response/behavior do you notice in other people? What
specificly do you notice about how they respond to authority/power and
how they exert authority/power with others? Can you notice which of
their behaviors are "auto-pilot" and which appear more freely chosen?

Anyway, I look forward to seeing you at Speed Life, and I can't wait
to also introduce you to the "Super-Team" of other amazing trainers.


Practicing Staying Present To The Now...just ONE MORE NEED for 2006

Transformational Counseling is about assisting others to transform their life. Transformational Counseling is a process of assisting others to learn how to let go of the past and live fully in the present. To live fully in the present is to become awaken to what is truly real and to our own natural power. Much of our life is spent living in the past, and in the process, attempting to fix it, to make it something that it is or was not. It is from living in the past that we also attempt to create our future, the result always being a living of life as it was in the past. Transformation takes place when we learn to exist in and be present to the Now.

The practice of staying present to our natural power and to that which is real is becoming conscious to what is so, to the Now, to the present. What is so, the Now, has no meaning and exists outside of thought and language. As human beings we tend to give meaning to everything, including other people, ourselves and even life itself. It is in our meaning making that we leave the present and create our life from the past, a life that can be filled with a great deal of anxiety, fear and stress. What is so merely exists and it is in the experience of the Now that we begin to live a life of power and freedom, a life and way of being free from our past.

A specific technique that is very powerful for practicing staying present to the Now is meditation. It is in meditation that one creates the space to experience a very deep state of relaxation, a state that is very healing to both the mind and body. As we know, in meditation ones metabolism slows down, including heart rate and blood pressure. The consistent practice of meditation will reduce anxiety and stress. For some the practice of meditation allows them to access true Being. For others it is way of reconnecting to the Spirit within us. It is in the consistent practice of meditation that the subject and object distinction inherent in language, thought and meaning making collapses thereby resulting in our access to the present, to the Now.

The meditative process can be enhanced by the use of therapeutic relaxation music. Music has always been a very powerful modality for promoting a very deep state of relaxation and even healings. I have found that musical compositions that are harmonically slow, repetitious, with sustained voices, which are rhythmically, random in tempo assists an individual in experiencing a very deep state of relaxation. A second important component of the use of therapeutic relaxation music is the use of binaural audio tones that have been interwoven into the music. The binaural tones, through a process referred to as entrainment or frequency following, gently guides or directs the mind/body to generate more of the targeted frequency of brain wave activity for an even more profound state of relaxation.

The meditative process of practicing staying present to the Now is as follows:

1. Take a comfortable position in an upright sitting position.

2. Allow your legs and arms to be open.

3. Allow your eyes to focus upon a chosen object. The chosen object could be a candle light in a darkened room or any point that you choose.

4. As you focus on the chosen object, allow your muscles to slowly relax from the top of your head to the tips of your toes.

5. Take three slow deep breathes in through your nose as you inhale. Hold each breath to the mental count of four. Slowly exhale each breath out through your mouth. Continue to breath at a slow pace after the three breaths.

6. Continue to focus on the chosen object. When your mind wanders to some thought or thoughts slowly and gently bring it back to your focused concentration upon the chosen object. Simply let go of the thoughts that arise. The thoughts are from the past. Stay focused to what is so.

7. Continue the practice for a prescribed period of time and then go about your daily activities. Each day that you practice you may even choose to lengthen the time you spend with this technique.

The ability to stay in the present, to access the Now, can be enhanced with the consistent practice of meditation. What this will necessitate is one making the practice of meditation apart of his or her daily schedule. With the consistent practice of meditation one will also create the ability to stay even more present to what is so even when not actively engaged in the meditative process. It is through a commitment to the practice of meditation on a daily basis that one will begin to live more fully in the Now.

Harry Henshaw, Ed.D., LMHC

For more info regarding this subject type "staying present to the now" into the ClickBank Mall search portal above and choose the third(3rd option)...this will make for a great reward for yourself!

An Important Need for 2006

Life in this current world is a struggle..but there's one thing that can make it a bit easier. It's not love...respect...nor is it anything religious. It's MONEY or to quote a famous rap group (Wu-Tang) it's C-R-E-A-M because "Cash Rules Everything Around Me!"

By no means am I some sort of Ebineezer Scrooge capitalist...I've simply noticed my whole life that we can't seem to maneuver around CREAM. Without it loved ones leave realy respects the person who has no CREAM...and every church or religious organization --regardless of how strong the spiritual message is-- fails without it. I've experienced all this& then some! I didn't make these rules,it simply is what it is no matter where you live.

I consider myself to be a bit more spiritual than most and so I've learned that there are certain traits one needs to possess/learn in order to attract money. Also,certain priorities in ones life needs to be put in the correct perspective. This is why many who work very hard and do the so-called "right things" still have no CREAM. Attracting money is a science which must be mastered! There are resources available to help one sort all this out...just do a search on this site and you'll see. Once you've done that,then it's time to decide on the money-making vehicle that suits you best.

One thing's for sure: working a 9 to 5 for the rest of your life just won't cut it. People have been there and done that with nothing to show for it. Nowadays,a retirement income is no longer guaranteed and bills,taxes,and other crap isn't getting any cheaper. The only solution is to do for self...write your own paychecks. You must have some sort of business where you call the shots.

If you don't know about setting up a business,then get involved with something that's already set up...a "turn-key" type of business. I've found several such businesses that generate substantial income without you having to stock inventory or needing $1000's of dollars to invest in. You don't even need a physical location! Sounds like a bunch of bullshit,but it's REAL!

Here in this post,I'll only mention a few. First,anyone who jumps on the internet --which is billions upon billions of people-- is mostly searching for one main thing: information and the best information is NOT free. I've located an opportunity for AnyOne to sell information of any type. Everything's already stocked and ready to be shipped out for you...there's even a website already set up to present your information...your ONLY task is to advertise it in the best way possible. Click Here to get more info and get involved immediately...TIME waits for no-one!

Secondly,by now I know you've heard stories of everyday people making it big on eBay. The obvious questions are: is it real and if so,"how can I be down?" Of course it's real...duh...only the government can lie that much. So pull out all your old stuff from out of storage,take pictures of it,and sell it. You can get set up using the eBay Search Portal above on this very site or create your own eBay ProStore--which is actually the best route because of the many resources available therein to ensure your stuff actually gets sold. Even if you don't have any stuff there are tools to help you find stuff people definitely would extremely wise for you to click here now.

As for those of you who may already have a site of some sort...wouldn't it be cool if you had thousands of employees ALL marketing your site for you and ALL you had to pay was a one-time fee of less than $100???? I know...sounds like more bullshit...but if you were to Click Here you'd see it's as real as the air you're currently breathing. The only bullshitting is in those folks who consistantly talk down while other folks take advantage. You need to be apart of the "other folks" group.

Cash does Rule Everything Around Me and you! Therefore,it seems smart for the both of us to get some in order for us to rule. And what will we Rule you ask??? The answer is simple: OUR OWN LIVES!!!!

This is certainly an important need for 2006. After checking these ideas out,get involved,then leave a comment on this post telling your experiences. Also,if none of these ideas interest you,then go to the official Netrepreneurs're sure to find something there.

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